NASR x MOVO

Performance connected to the environment. Even in packaging.

Performance is not only about what you wear on the snow or on the bike.
It’s about every choice we make.

That’s why we chose to partner with MOVO, the first reusable packaging solution designed for brands that truly believe in sustainability — not as a claim, but as a natural consequence of their identity.

THE PROBLEM

In the world of e-commerce, packaging is often an invisible detail.
Yet its impact is enormous.

90 trees are cut down every second to produce packaging that is thrown away after just a few minutes — the time it takes for an unboxing.

This is not an abstract number.

It’s a daily choice that weighs on the environment that hosts us — the same environment where our athletes, and we ourselves, train, compete and live.

THE SOLUTION

In a world that is still far too linear, MOVO imagined something different:
packaging designed to be reused more than 20 times, reducing waste, lowering costs and improving the customer experience.

Not just a simple bag.
A circular system.
A new standard.

And this is exactly where NASR sees itself.

HOW IT WORKS

The MOVO packaging is not only sustainable — it’s functional.

After receiving and unboxing your order, the most important gesture is simple: return it.

It’s incredibly easy.
Just fold it and drop it into the nearest mailbox.

No labels to print.
No complicated procedures.

From there, the packaging is sanitized, refurbished and sent back into circulation, ready to be reused more than 20 times.

A tiny gesture for you.
A huge impact for the environment..

OUR PHILOSOPHY

We are an outdoor brand.
Nature is our playing field.

Snow, rain, mountains, wind — that’s where our products earn the Tested and Approved label.

Protecting this environment is not an added value.
It’s a responsibility.

For us, sustainability cannot simply be storytelling.

The Movopack system allows up to 98% reduction in packaging waste and up to 75% reduction in CO₂ emissions compared to single-use packaging.

Collaborating with Movopack means extending this philosophy beyond the product, transforming an often invisible element like packaging into an integral part of the experience.

THE FUTURE IS CIRCULAR

NASR x MOVO is the first step in a larger journey: bringing the Tested and Approved mindset beyond the slopes.

Better materials.
Smarter processes.
More conscious choices.

Because nature is not the background.

It’s our home.

NASR — New Age Sport Racer

Performance. Responsibility. Future.