Torbole, July 22, 2023
Historic date for our NASR team, we finally introduced ourselves to the world for who we really are and we did it our way with the NASR BRAND SHOW, but let’s go in order.
We were guests at the Surf Center Segnana overlooking one of the most wonderful playgrounds of our territory: Lake Garda.
The day started with a demonstrative training of ToBeEnergy Elite’s group.
ToBeEnergy is a sport association specialized in athletic training. From the first moment we met the guys of TBE we realized that an interesting collaboration could be born as we speak to the same audience, the athletes.
During the afternoon it took place the first activity of the BRAND SHOW, for those who know us already know that this is not the first time that we show up, in fact on the 4 of march of this year was staged the NASR ALPINE TEAM EVENT, a ski race in teams.
Our desire was to replicate the format also during summer, and with the help of the TBE guys, we organized a timed obstacle course both on land and in water.
The protagonists were the athletes of the local ski teams but not only, this led to more than 70 enrolled in 3 different categories.
Vouchers spendable on e-commerce and our Race Cap were raffled off for the winners.
As the day progressed we got deeper and deeper into the brand.
We dropped our beats and got comfortable outside the NASRHUB to listen to our creative director, Davide Tognetti.
We organized a workshop, aimed especially at the young people who took part in the winter event, but open to all, in which our chef (creative director) told us how the winter collection was conceived and developed, giving everyone a chance to experience firsthand the work that has been done over the past two years.
The day culminated in the actual BRANDSHOW, everyone's most anticipated event, presented by exceptional speaker Zoran Filicic, whom we thank again for his availability and passion.
We were finally able to talk to you about us and what stays behind NASR, not just a sportswear brand or even an organization that does events, we were able to introduce you to our philosophy, that of experiencing the outdoors as true racers without forgetting that the environment that hosts us must be respected, that of always being stylish without sacrificing comfort, that of 100% Made in Italy, and much more.
But that's not all, indeed perhaps the best part comes now.
The most awaited moment was the officialization of the partnership with LARA COLTURI, the youngest athlete in the white circus, who in the upcoming world cup season will race wearing nasr garments.
Not even time for a few shots and thanks that the party continued in perfect new age style, DJ set until late at night on the lakeshore!